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Marketing Specialist Officer | Selected Questions Part 5



1). New-to-the- world products are --------.



1. New products that provide improved performance or greater perceived value and replace existing products

2. New products that create an entirely new market

3. New products that allow a company to enter an established market for the first time

4. New products that supplement established product lines(package sizes, flavors, and so on


2). growth and maturity stages of the product life cycle?


  1. Informational.
  2. Persuasive and reminder
  3. Persuasive.
  4. Informational and persuasive

3).Another reason why new products fail at such a high rate is------------


  1. Poor packaging
  2. Incorrect positioning
  3. Government regulations
  4. Lack of marketing expertise

4). Which of the following is a TRUE statement about implementing corporate - level  strategies and effective  organizational structures?



1. Firms pursuing an unrelated diversification strategy should use an SBU structure with a small corporate staff, emphasize the R&D function, and integrate divisions to achieve synergies.

2. Firms pursuing a related - linked strategy should use an SBU structure, emphasize interdependence among divisions, and manage the strategic planning function from the central office.

3. Firms pursuing a related - constrained strategy should implement a cooperative structure, use integrative devices to link divisions, centralize the R&D function, and emphasize sharing.

4.Firms pursuing a related - linked strategy should implement a competitive structure with a competitive culture and centralized strategic planning activities.

5). If a company (considering its options on the product/market expansion grid) chooses to move into different unrelated fields (from what it has ever done before) with new products as a means to stimulate growth, the company would be following which of the following general strategies?


1. market penetration
2. market development
3. product development
4. diversification

 6. Technological advances, shifts in consumer tastes, and increased competition, all of which reduce demand for a product are typical of which stage in the PLC?


1. decline stage
2. introduction stage
3. growth stage
4. maturity stage

7).  If Honda uses its company name to cover such different products as its automobiles, lawn mowers, and motorcycles, it is practicing which of the following strategies?


a. new brand strategy
b. line extension strategy
c. multibrand strategy
d. brand extension strategy

8).  The process that turns marketing strategies and plans into marketing actions in order to accomplish strategic marketing objectives is called:


1. Marketing strategy.
2. Marketing control.
3. Marketing analysis.
4. Marketing implementation.
  

8). Each salesperson is assigned to an exclusive area in which to sell the company's full line of products or services in which type of salesforce structure?


1. Territorial sales force.
2. Product sales force.
3. Customer sales force.
4. Hybrid sales force.
 

9). The orange juice manufactures know that orange juice is most often consumed in the mornings. However, they would like to change this and make the drink acceptable during other time periods during  the day. Which form of segmentation would they need to work with and establish strategy reflective of their desires?



1. age and life-cycle segmentation
 2.Gender segmentation
3. benefit segmentation
4.occasion segmentation

 

10). The last stage in the selling process is the ________________ stage.

 1. approach
2. handling objections
3. closing
4. follow-up



 

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