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Marketing Specialist Officer | Selected Questions Part 2


1.Viral marketing is applied to?

  1. Logistics
  2. Email
  3. Advertising
  4. Sales promotion
  5. Direct mail

2. ATM is which kind of store?

  1. Convenience store
  2. Department store
  3. Specialty store
  4. Consumer store
  5. All of these 

3. Which of the following is a characteristic of banking?

  1. Intangibility
  2. Inseparability
  3. Client relationship
  4. All of these 
  5. None of these 

4. Which of the following is a product feature?

  1. Tangibility
  2. Exchange value
  3. Intangible feature
  4. All of these
  5. None of these

5. Which of the following is a part of micro environment?

  1. Competitors
  2. Society
  3. Technology
  4. Government 
  5. None of these

6. Which is the last stage of product life cycle?

  1. Maturity
  2. Decline
  3. Growth
  4. Introduction
  5. Advertising

7. Factors affecting buyer behavior-

  1. Social
  2. Reference group
  3. Personal
  4. Age
  5. All of these

8. Promotion seeks to influence the buyer in decision-making through....

  1. Persuasion
  2. Compulsion
  3. Reminding
  4. Information and reinforcement
  5. Reimbursement 

9. An advertisement is not for________.

  1. Suggesting new uses of a product
  2. Telling about a new product
  3. Explaining how a product works
  4. Building brand preference
  5. 2 and 3

10. Which of the following information forms available to the marketing manager can

  1. Usually be accessed more quickly and cheaply than other information sources?
  2.  Marketing intelligence
  3.  Marketing research
  4.  Customer profiles
  5.  Internal databases

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