1.Viral marketing is
applied to?
- Logistics
- Email
- Advertising
- Sales promotion
- Direct mail
2. ATM is which kind of store?
- Convenience
store
- Department store
- Specialty store
- Consumer store
- All of these
3. Which of the following is a characteristic
of banking?
- Intangibility
- Inseparability
- Client
relationship
- All of these
- None of these
4. Which of the following is a product feature?
- Tangibility
- Exchange value
- Intangible
feature
- All of these
- None of these
5. Which
of the following is a part of micro environment?
- Competitors
- Society
- Technology
- Government
- None of these
6. Which is the last stage of product life
cycle?
- Maturity
- Decline
- Growth
- Introduction
- Advertising
7. Factors affecting buyer behavior-
- Social
- Reference group
- Personal
- Age
- All of these
8. Promotion seeks to influence the buyer in
decision-making through....
- Persuasion
- Compulsion
- Reminding
- Information and
reinforcement
- Reimbursement
9. An advertisement is not for________.
- Suggesting new uses of
a product
- Telling about a new
product
- Explaining how a
product works
- Building brand
preference
- 2 and 3
10. Which of the following
information forms available to the marketing manager can
- Usually be accessed more quickly and cheaply than other information
sources?
- Marketing intelligence
- Marketing research
- Customer profiles
- Internal databases
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