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Marketing Specialist Officer | Selected Questions Part 4

1). The promotion budget so as to match the budgets of the competition is
characteristic of which of the following budget methods?

a. Affordable method
b. Percentage-of-Sales method
c. Competitive-parity method
d. Objective-and-task method

2). Cross - border acquisitions are critical to U.S. firms competing internationally

a. where consolidated operations are beneficial.
b. if they wish to overcome entry barriers to international markets.
c. when market share growth is the focus
d. if they are to develop differentiated products for markets served.

3). The study of human populations in terms of size, density, location, age, gender, race,
occupation, and other statistics is called:

a. Geothermy.
b. Demography.
c. Ethnography.
d. Hemos-popography.
 4). Bunyan Heavy Equipment, a U.S. firm, is investigating expanding into Russia using a greenfield venture. The         committee researching this project has delivered a negative report. The main  concern of the committee is probably

a. the numerous and conflicting legal authorities in Russia.
b. loss of intellectual property due to Russian piracy.
c. Russia’s recent actions to gain state control of private firms’ assets.
d. the fluctuation in the value of the ruble.

5). If advertising constantly sends out messages about materialism, sex, power, and
status, which of the following categories of social criticism most closely matches this

a. Too much advertising.
b. Too few social goods.
c. Cultural pollution.
d. Too much political power.
6). In a merger

a. two firms agree to integrate their operations on a relatively coequal basis.
b. one firm buys controlling interest in another firm
c. one firm breaks into two firms.
d. two firms combine to create a third separate entity.

7). Regulations that arise to ensure that firms take responsibility for the social costs of
their products or production processes stem from which reason for government
legislation of business?

a. To protect companies from each other.  
b. To protect consumers from unfair business practices.
c. To protect the interests of society.
d. To protect businesses from unfair consumer demands.

8). The first modern environmental movement in the United States began in the:

a. 1940s.
b. 1950s.
c. 1960s and 1970s.
d. mid-1980s. 

9). Advertising is not a _____ link between the buyer and the seller.
a. Publicity.
b. Marketing
c. Public relations.
d. Communication. 

10). A _____________ is a need that is sufficiently pressing to direct the person to seek satisfaction.

a. motive
b. requirement
c. want
d. demand

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