1. What does Bank Marketing mean?
a. Selling of banksb. Buying of banks
c. Merger of banks
d. Selling bank's products and services
e. Selling various items in banks
2. Which of the following is needed for Proper Pricing?
a. Extra charges for extra servicesb. Levy of VAT
c. Good customer service
d. Putting burden on the customer
e. Service with extra facilities
3. A lead means ___________.
a. Bank's marketing staffb. Training period
c. Bank's Chairman
d. Target customer
e. Monthly Achievement Statement
4. Which of the following trait is ideal for a Sales man’s behavior?
a. Aggressiveb. Pushy
c. Dominance
d. Polite
e. Talkative
5. Relationship Selling means ___________
a. Preparing a list of relativesb. Cross-selling
c. Selling to relatives
d. Selling to strangers
e. Telemarketing
6. What do you mean by customization?
a. Special products to suit each customerb. Acquiring more customers
c. New innovative products
d. More products per customer
e. None of these
7. In terms of banking industry, what does ROA stand for?
a. Rate of Allocationb. Ratio of Assets
c. Return on Assets
d. Return on Advances
e. None of these
8. Marketing can be best defined as
a. only sellingb. to focus only on products or services
c. meeting human needs profitably
d. to focus on customers
e. Only (c) and (d)
9. Identify the only correct statement among the following.
a. Marketing is a waste of employees’ time.b. Marketing is not required in India due to its vast population.
c. Only Marketing involves extra work.
d. Marketing includes promotion, selling, research and advertising.
e. None of these
10. Leads can be best sourced from
a. Foreign Customersb. Yellow pages
c. Dictionary
d. List of vendors
e. Local supply chains
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