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BANKING AWARENESS - MARKETING SET 1



(1) Relationship marketing also known as?
Loyalty marketing
(2) Market price is also known as?
List price
(3) The phenomenon , when a customer dislikes a product and talks against the product?
Bad mouth
(4) Market segmentation can be resorted to by dividing the target group as per?
Income levels of customers
(5) Value-added services means?
Additional services for the same cost
(6) A good brand can be build up by way of
Consistent offering of good services
(7) Marketing channel means?
Delivery outlets
(8) Social marketing means?
Marketing for a social cause
(9) Service Marketing is the same as?
Relationship Marketing
(10) Customisation is useful for?
Designing customer specific products



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